By 2026, the average UK adult spends more than 2 hours a day on a smartphone. That time, once reserved for scrolling or messaging, now hosts a growing share of entertainment.
Step 1: Recognise the Shift in Attention
By 2026, the average UK adult spends more than 2 hours a day on a smartphone. That time, once reserved for scrolling or messaging, now hosts a growing share of entertainment.